Mauto Museum
UX/UI and graphic design for Mauto, the Italian Museum of the Automobile, an international reference institution for automotive history and culture. Based on the visual identity created by Fionda Studio, I tried to translate the museum's cultural value into the digital medium.
UX/UI Design
W/ Synesthesia
the project
Mauto - National Museum of the Automobile is the largest Italian museum, and one of the largest in the world, dedicated to the history of the automobile. The collection houses a large number of cars and prototypes created by Italy's greatest designers. The challenge was to bring the museum experience within the digital touchpoint, interpreting the essence of the history and culture behind the museum's.
DESIGN SYSTEM
A complete design system has been developed with Figma. The design system was developed with a view to achieving adequate longevity and future scalability for a website that requires numerous updates and evolutions over time. Special attention was paid to typography and page layout, major assets to which the visual consistency of the website was entrusted.
MY ROLE
As Senior Designer, I was responsible for the art direction and interface design as well as the design of the user experience and website structure. I also led the initial workshops with the museum's digital team to gather needs, wants, and technical requirements.
Aesthetics and technology
The National Automobile Museum has a cultural, historical and identitary heritage of high international stature. Its collection has great visual, design and technical value; it embodies the essence of automotive design.
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