The dimension of writing and text in general is one of the most affected by the advent of digital media. The challenges that a different way of reading and assimilating information have imposed on writing have led to profound changes. However, it is significant that, despite the many declarations on the subject, the publishing world is by no means dead, and is indeed alive and active. It has certainly changed, but it has been able to stand up and carve out its own very significant space.

The design of the site on the one hand wanted to express the personality of the subject, colourful but not flamboyant, amused but not superficial. On the other hand, a secondary objective was to bring an editorial tone into the digital medium, relying on the typographic rhythm to hold the attention and accompany the texts and their meanings.

I chose to base the design of the site on the use of a thematic colour for each section, each relating to a field of activity. The typography is set on the use of a font for the headings, with a playful and bold attitude in communication. A second serif font was chosen for the long text bodies, where the writing takes shape and the reference to the publishing world becomes stronger.