Cotral
Design of the website of Cotral Bus, a company that manages public transport in the Lazio region, Italy. The specific objective of the project was to provide the user with an accessible tool to manage the totality of operations related to road mobility. I created the user experience and the graphic interface of the site, collaborating with Imille Studio.
Website
W/IMILLE
context
Cotral is pursuing a strategy of digitizing its services, especially user mobility-related operations, with the goal of providing a web-based tool that serves as a reference point for users. A user-centered design and brand character communication were the guidelines of the project.
requirements
The website should contain all mobility-related tools: route and schedule search, purchase, validation and storage of tickets and passes, service status updates, support and customer service. It was noted that the company needs to lighten the burden of information requests on customer service as much as possible.
design
In addition to complying with WCAG accessibility guidelines and creating a simple and intuitive user experience, designed especially for mobile use, the project sought to indulge the brand's visual tone-of-voice, set to a fun, dynamic and lively character.
Digital tools for the community
With the aim of providing a digital tool to the daily users of its road and rail connections, Cotral also wanted to renew the perception of its brand, communicating efficiency and human warmth.
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