



Mechanics of sea waves
Graphic design of the poster for the conference ‘Mechanics of Sea Waves’ held by the Department of Physics and Advanced Technologies, University of Siena.

Manifesto
/22
structure
In the process of graphic design of the poster, I suggested to the client to create a communicative piece that would reduce the information contained to the essential minimum, to leave space and breathing space for the graphic interpretation of the subject, also considering the importance of graphic representation in the field of physical science. The choice was made to bring the poster to life in a city environment, where visual and informative crowding generates, by contrast, a greater focus on clean and simplified images.
composition
Title, author, date and call-to-action occupy the four corners of the composition space and frame the graphic element. This graphic element is derived from one of the systems developed by the designer Karl Gerstner, called "The Tangential Eccentric" created in 1957 and suitable for multiple purposes. I tried to give a figurative form to one of the innumerable configurations that can be derived from this system. Karl Gerstner's mechanical form somehow has an almost natural force, comparable to the disruptive force of a wave.
color
The chromatic component contextualises the environment to which the figurative form obtained from the geometric structure refers. However, I wanted the colour to never be invasive and to accompany without invading the geometric structure. The colour is totally flat, although the gradations of light and saturation juxtaposed consecutively create the effect of a gradient, which is however only an optical illusion.

Effective Communication
I suggested to the client to create a communicative piece that would reduce the information contained to the essential minimum, to leave space and breathing room for the graphic interpretation of the subject, also considering the importance of graphic representation in the field of physical science.


